Twitter is the beset one instant communicating and the messaging tool in the era of global presence. The popularity of twitter has been boost up as the companies globalize in their operation. it is indeed  a great facility for the next generation. With the help of twitter the numerous subscriber get an easy accessibility to their audience and client on the real time basis. It becomes important part of the social media. It serves as the touch point for the users. Now the users can listen or express their desires and emotion without any intensive effort. They can broadcast facility for their important messages. Moreover they can be connected to the stakeholders via their desktop or through their cell phone. 

Twitter is a definitely the next-generation instant messaging tool and the devoted Twitter users are discovering that Twitter can be used not only for keeping their friends, family and acquaintances up to date, but it is a terrific tool for establishing new business relationships and keeping customers up-to-date and informed. 

As my friennd Jeremiah Owyang writes this week on MarketingProfs, Twitter is a tool through which subscribers can further reach their audiences, real-time. Users can hear and express thought leadership, broadcast their messages, connect to the influencers both on their desktop and through their mobile units, among other things. From a marketing prospective this is terrific, finally we have a tool to keep our customers (and potential customers) in the ‘know.’ Is it for everyone? Heck, no. (But what is?) What’s more, Twitter is a new and emerging platform that’s only now finding its footing: there’s a lot of junk you have to wade through, at times, and it’s sometimes unreliable.  

But that said, Twitter has a real use for media companies and social-media-savvy brands. Here are 7: 

• Extending the reach for those individuals or companies that already have a blogging strategy in place, and want to deepen or further ties. Good examples: Carnival Cruise Lines. The ScienceNewsBlog’s weather tracking updates. Andy Carvin’s PBS blog on education and technology.  

• Retailers announcing sales and deals. Good example: Deals on Dells. Blue-light specials at Amazon.  

• Increasing the ability for frequent updates to blogs or web sites or news. Examples: The NY Times, CNN, BBC, Adrants, and those of us here at MarketingProfs. 

• Building consensus or a community of supporters. Good examples: Presidential candidates John Edwards or Barack Obama.  

• Building buzz. Example: Scott Monty and CC Chapman introduce a new blog.  

• Updating breaking news at conferences or events. Example: Jeremiah at the Web 2.0 Expo. Forrester seems poised to use it to update happenings at its upcoming Consumer Forum.  

• Updating your network to shape your own personal branding: Example: Oh boy… there are zillions. Pick a face on Twitter. You’ll see what I mean.